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Customer-Centered Innovation

Customer-Centered Innovation  

As customer expectations change faster than before, innovation and the ability to update your products and processes are more important than ever. Maybe you’ve already recognized the need for a strategy refresh. Innovation and strategy go hand-in-hand. Innovation is a collection of techniques that can uncover what a new strategy ought to be. 

If you see the need for innovation within your organization, but don’t know how to get started or build traction for your ideas, this workshop is for you.

Customer-centered innovation is a problem-solving process that seeks to understand the user’s point-of-view, generate several relevant and creative ideas, test the best ideas before going all-in, and fine-tune on the way to success.

This interactive workshop will give you a framework and creative techniques which you can apply to your organization right away.

Learning Topics:

·       Innovation requirements: desirability, feasibility, viability

·       Inspiration: how to uncover problems worth solving

·       Design Thinking methods for uncovering customers latent needs and preferences

·       How to measure innovation progress


Our approach is to offer both strategic concepts and practical techniques. This is both a 'why and how' workshop. Business people at any level can walk away with practical knowledge to apply immediately.


Facilitated by:

Jen Reiner, Founder at Align
Joel Kline PhD., Innovation Consultant at Align 

Click here for facilitator bios.


Registration is $30. Register on Eventbrite

Location: 
Ben Franklin TechCelerator at The Candy Factory, 2nd Floor
342 N. Queen St.
Lancaster PA 17603


With Support From

The Candy Factory & The Ben Franklin TechCelerator