Design Thinking: What, Why & How
Solving today’s complex challenges requires new ways of thinking and working. This is why more and more organizations incorporate design thinking into their organizational DNA, because of the many advantages it provides. The approach enables a deeper understanding of the problem to be solved, it generates a wide range of relevant and novel possibilities, and minimizes the risk associated with innovation.
Design thinking (also referred to as human-centered design) is a process and a set of attitudes that facilitates creative problem-solving. It’s used to design anything from products and services, to processes and complex systems. Teams apply it to entrepreneurial ventures, business reinvention, social innovation, and the design of organizational cultures.
Align uses design thinking to help businesses grow by first anticipating the needs of customers, then refreshing the way the business operates or what it offers. The process helps pinpoint the right problem to solve, and frames the issues from the user’s (customer’s) point of view. Then we use creative methods to generate innovative ideas, test potential concepts and incrementally roll out new initiatives.
Human-centered design is gaining traction as a reliable problem-solving approach because the process is easy to understand, feels natural and isn’t a rigid set of steps and templates that take a long time to learn. It’s also a great way to foster inclusiveness and to be mindful of the unique needs across diverse groups.
This workshop will explain some of the core principles and demonstrate some essential techniques that you can apply right away, in your team’s next task force meeting, brainstorming session or new product launch plan.