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Refreshing your Business strategy

Align develops business strategies for growing or sustaining overall business success. 

Strategy development doesn’t need to be overly complicated. A strategy is a focused approach for achieving a goal. An overall business strategy identifies the 2-3 big ideas or decisions that are pivotal to moving the business significantly closer to its goals. Align develops business strategies by looking holistically at the business purpose, it’s strengths and its market, to identify new opportunities and future directions. We focus on not just what to do to gain a competitive advantage, but how to make the changes do-able.

Strategies need to be current so they effectively address changes in external factors like workforce, customer preferences, new competitors, policy changes, technology, etc.. This doesn’t need to be a huge undertaking. In fact, it can be an exciting time to anticipate what’s on the horizon, envision where you want the business to be and figure out what’s got to happen to reach the goals.   

Types of strategy engagements:

  • Strategy Sprint

  • Creating a Fresh New Strategic Plan

  • Getting New Initiatives off the Ground

  • Creating A Business Plan or Business Model

  • Market Trends & What Customers Want


How Align Approaches Strategy Projects

  1. A good business strategy will include a few data points to monitor progress so you can adapt as needed. We think strategy lives on a dashboard of some kind, not in a detailed plan, tucked away in a binder.

  2. We create business strategies that offer a bold path forward, as well as an implementation approach that makes the goal attainable for your organization.  

  3. Some companies have lots of ideas and need help establishing a clear and cohesive plan for moving forward. Other companies are great at implementation, but need to spark new ideas and new ways of thinking.  Align is uniquely adept at both, offering you creative thinking when you need it and a structured process to move you forward. See our Innovation Services if you’re looking for new ideas.

  4. Everything is customizable. We combine best practices from several approaches. Once we understand your challenges and goals, we’ll suggest the best approach for structuring your project.