How and why we do this work.

We deliver results, not binders. We generate more than plans and recommendations. We create new opportunities, spark new ways of thinking, and develop your competitive advantage. We align purpose and profit, and balance invention with execution.

Align’s Innovative Approach

See the big picture

Take a high-level view of how the business works, it’s position in the market and if it uses a competitive advantage to differentiate the offerings. We do this on one page after a few conversations with key leaders.

Gather customer-centered perspectives

Better understand customer expectations and unmet market needs in order to uncover new opportunities. Be future oriented and anticipate what’s coming for your customers and employees.

Shift how you think about strategy

Embrace a process that is inspiring and practical. We simplify the complexity and help you zero in on the 1-2 big ideas that bring everything into alignment to create more impact from your efforts. A strategy is not a long list of obvious to-do’s. Think dashboard—not binder!

Lean into the creative tension

Collectively Align is a group of strategy and innovation ninjas that straddle the line between analytical and creative, old and new, strategic and tactical. We are creative protagonists who will help you see things with fresh eyes. We call this the art and science of growth and have arrived at our process by merging various best practices and contemporary ways of thinking into a streamlined process for launching new things.

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Jen has a unique background and expertise that made her a perfect fit for us.
— Justin R., Lancaster, PA

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Align’s team

A mission for social impact and empowerment

Align is a human centered strategy company that helps businesses grow, to enhance opportunities for owners, employees and communities.
We use our work to advance two big ideas:

Beyond Profitability: Translating business success into social good, community leadership, and a tool to enable fulfilling lives.

Building Equity: Increasing success and influence of women and minority business leaders.

How we roll...

  1. Growth is about change and change can be uncomfortable. But, being left behind is even more uncomfortable. We make change tolerable for those who dislike it, and we create focus for those who see many possibilities.

  2. We know that creativity breeds innovation, and play feeds creativity. Fun is a good thing and is compatible with hard work.

  3. Honesty is the best policy - even when you’re not going to love what we have to say.

  4. We work hard to see things through multiple perspectives.

  5. Six Fridays a year, we quit early to beat the rush to State College. Some other Friday’s we quit early too!

  6. We've got families and lives outside of work and know you do too. We know how to balance success, while being available and accountable.


Learn more on the blog.