What We Do

Align helps businesses anticipate and adapt to changing customer expectations and establish a strategic blueprint for success.

We enable you to seize new opportunities aligned with your core purpose and strengths, to win more customers with improved products, processes, strategies and business models.


Experience strategic planning that is innovative and rewarding, and yields so much more than a binder. Prototype, plan and launch new initiatives for exciting solutions.

A better process yields better results. By combining traditional methods with contemporary approaches that match customer expectations, you can generate and implement better solutions, while enjoying a practical process that works for you!

  • Anticipate - change and opportunity

    • Evaluate the business model and identify what needs to change

    • Uncover what your customers really want today

  • Refresh - a strategy for the future 

    • Discover opportunities, establish clear direction and develop a plan

    • Build capacity and work in new ways 

    • Integrate ‘Why’ with ‘How’

  • Grow - to achieve meaningful results

    • Roll out revenue-generating initiatives and create new efficiencies

    • Measure meaningful results


Strategy & Innovation Activities 



Relevance is dynamic. The best businesses do more than respond to customers needs, they anticipate them.  They also embrace new operating activities (it’s not just about technology) that can improve the customer experience, productivity and profitability.

We’ll help you look at your business holistically to find gaps where new approaches could lead to big opportunities. This can include presenting inspirations from other business models that might spark new insights. This is the assessment piece, it can be big or small!

Curious? Check out our Innovation page.



This is all about innovation and strategy development. We use lean, customer-driven methods to identify opportunities and establish a strategic direction. Activities like customer insights, stakeholder and market analysis, idea generation, prototyping and traction metrics are all aspects of our highly practical approach.

Whether we’re solving persistent problems, or tackling new frontiers, we help you build future capacity (new skills and mindsets) for strategic problem solving. Added bonus - we’ll help you build purpose and impact into the plan, so you can tap into motivators that go beyond profitability.



Ideas and plans are only part of the work.  The real value comes from actually getting projects off the ground. So, we won’t leave you hangin’ with just set of recommendations. After we help you raise the bar, we’re available to help roll out new initiatives with accountability teams. This is where change gets its traction and leads to measurable results. 


How we're helping
clients thrive…

These are just a few of the reasons clients have hired Align:

  • Create clarity and prioritize short-list of objectives

  • Better define and understand the needs of our target audience

  • Increase revenue and position the business for acquisition

  • Differentiate our offering and tighten up our value proposition

  • Spend less time on admin and more time on our craft

  • Improve operations so our team is under less strain

  • Delegate new responsibilities to key leaders

  • Increase new leads and sales

  • Be recognized for industry best practices and thought leadership

Customized Services



Business Model Design and Innovation

Strategy Sprints

Customer Insights & Product Development

Spark Circle Innovation Programs

Business Development & Sales Strategy

Business Plan Development


GrowWithPurpose (002).jpg

Jen possesses an uncanny ability to identify and help to solve apparent, and not so apparent, problems. I have found my interactions with her to enlightening, motivating, and most importantly stabilizing.
— Ginny Ward, Discover Nature Network