A customer group to rethink growth
If you could streamline sales, create differentiation, scale high-touch experiences, and create enthusiastic champions, wouldn’t it be worth a few minutes to look at your strategy from a different perspective?
One conversation might be all it takes to unlock a potential point of leverage for scalable growth.
Revamping your offerings to adapt to market changes can be exhilarating—and a little exhausting—if you don’t have a process. You might be making it harder than it needs to be if you’re figuring it out through trial and error, or relying on the same approach that worked in the past. But when you’re open to outside perspectives, you might just shorten the path in unexpected ways.
Example: Recently, I met with an executive responsible for growing a new line of business. They had just wrapped up an annual strategy session and were gearing up for a marketing campaign. They were confident and ready to go. But after a few questions, we uncovered a hidden audience they hadn’t previously thought about: intermediaries, aggregators, and prosumers. These people support and influence consumers, often by designing and producing value-added experiences.
Think travel planners vs. tourists, sports trainers vs. runners, guidance counselors vs. high school seniors. The company had never considered how a prosumer-like audience could relate to their customers, and yet now they were realizing how this could be the key to unlocking scalable growth.
Suddenly, the strategy, messaging, and even operational priorities could be improved. Without that insight, the executive was staring at an uphill climb—a long to-do list without clear leverage. But now, they could focus on the few things that make everything else easier and more profitable. For them, this new audience - hidden in plain view - was the key to a much stronger plan.
The Insight:
When you’re trying to launch something new or uncover a growth opportunity, two things typically get in the way:
Lack of insights and ideas for what to offer and to whom
Lack of strategy and alignment for how to make it possible
It’s common to think: “I’ve got this. We’ve got a plan.” But if your team has a lot on their plate already, they could miss subtle opportunities to approach it differently. When plans produce sub-optimal results, it’s because they’re missing something - and it’s hard to see what it could be from inside the business.
Teams need time and space to think creatively and plan work strategically.
A Spark Session is a catalyst for Strategic Growth.
By combining a strategic review with creative thinking, we help you gain clarity and momentum that can ignite innovation for sustainable revenue growth.
This one session will help your team create a customized innovation process that bridges ambition and action.
Learn how a Spark Session will help your team create a roadmap for innovating products and services that create more customer value.
→ Schedule a free discovery call to learn how a Spark Session can help your team move from alignment to action. Let’s chat and see what we can unlock in a simple conversation.
Curious about your team’s capacity for innovation?
We created the Strategic Innovation Assessment to help you find internal strengths and gaps on your own.
Download the Strategic Innovation Assessment here, then, reach out for a call.