For a very long time the focus of business leaders has been improving the performance of the business through a diverse array of management practices and improvement processes. Today there’s a growing awareness of the need to balance these scientific methods with new ways of thinking and working that are more creative. Yes, the future of business is creativity!

The key is to innovate when times are good and proactively anticipate future opportunities. Align enables growth by developing a strategic plan that balances the competing agendas to invent something new, and improve the delivery of existing products and services.