Understanding the Business Rebound with Consumer Insights

Restoring our businesses and lifestyles

We are all eager to resume our businesses and lifestyles to something safe and satisfying.

Moving forward will be a collective effort.

To help businesses be ready to re-open, and more importantly, prepared to address new and different challenges and priorities, they need to know what consumers (and employees) are thinking and feeling.

Charting new directions and pursuing new opportunities are core to what we do at Align. So it was natural to apply our Three I’s method to the current situation. Since the start of the COVID-19 outbreak, the Align team has been talking with all kinds of people to understand the short-term and long-term impacts.

Now more than ever, having insights and avoiding blind spots is key to adapting and getting on with the recovery efforts.

Here’s what we’re doing to help businesses move forward.

  1. Consumer Survey and Employee Survey

  2. COVID-19 Rebound Resources

  3. Workshops on business pivots and consumer insights


Surveys to tell us what you think!

To get our businesses and lifestyles back in shape, business and community leaders need to know about your needs and priorities. We know you might be feeling differently about what’s important right now. Take a moment to tell us about your experiences and expectations.


Online Workshop to Pivot and Adapt

“What Customers Need Now and Business Models To Make it Possible”

Free, Online, April 29, 9 am

Click here to Register Now

Curious what your customers and employees think about getting back to business? To get customers back through your doors, and get the revenue flowing, you need to know how they’re feeling about the return to ‘normal’ - specifically for your industry.

When you answer the consumer survey or the employee survey, you can receive the results before we share them with the public in this workshop. Take 5-10 minutes to complete these surveys, then share them with your network.

In this workshop, we’ll share the research insights, a simple process for identifying and launching new initiatives, and example business model to inspire new ways ways of creating value in your business. Click here to Register Now.