Adapt and Move Forward - Get Traction by Prototyping New Concepts
Whether you’ve been thinking about an idea for a long time, or you just came up with one, the best thing to do is take action by prototyping. You don’t need any special equipment to prototype an idea.
What you do need is customer feedback to determine what aspects of the concept have the most potential. Inside your head is no place for a good idea to stay. Especially now, when the world needs new solutions. Innovators and entrepreneurs are taking advantage of the disruption caused by the pandemic to experiment with new solutions. Protect your business by planning future revenue streams. Prototyping is the fastest and cheapest way to get traction converting an idea into something people will buy.
A prototype is a tangible representation of a new idea and a conversation starter to gain valuable customer feedback.
You’ll Learn
How to reduce risk with a prototype
Examples of different prototype methods
How to get honest customer feedback on a prototype
How to prototype in stealth mode
Where prototyping fits into The Three I’s process for redesigning services, products, and operations.
Click here to register through Eventbrite
ONLINE, Wednesday, July 29 at 3 pm
Presented by: Jen Reiner, President, Align Ltd
Presenter Bio: Jen is a builder. Prior to starting Align, she was a leader on the founding team of a first-of-its-kind start-up university. There she developed and launched new programs and recruited the college’s very first customers, with little more than a grand vision to show first customers. Over the years, she worked closely with business leaders through workforce initiatives and applied technical centers. She’s experienced the challenge of launching new services in a highly competitive, mature market. Later, she led the Commonwealth of PA’s Office of Transformation & Innovation, where she worked closely with the senior-most executives to gain support for and implement innovative new government initiatives. Colleagues and clients appreciate Jen’s ability to think creatively and strategically while staying focused and persistent on ‘getting it done.’ Jen teaches a graduate course and provides training in entrepreneurship, innovation, and leadership.