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How to Spark New Business Ideas

  • ONLINE United States (map)

Adapt and Move Forward

Think differently and create a new income stream with an innovative business model.

There are more ways to pivot than just going virtual or offering delivery.

If you’ve been racking your brain to come up with viable alternatives, this session will give you a process and some creative examples to spark ideas. We've identified several approaches that respond to customer expectations resulting from COVID-19.

We’ll explore these options:

  • Appeal to the DIY mindset by providing components and coaching.

  • Explore co-ops and peer-to-peer platforms. (like a childcare co-op)

  • Be a matchmaker, and help your customers make productive connections.

  • Rent out your unused assets or subcontract internal experts to other types of businesses

  • Turn your tourism destination into an education provider

  • Try on a subscription model. (for restaurants, groceries, coaching or consulting)

The idea-creation phase of The Three I’s method uses several techniques to prompt creative thinking and spark new ideas. This session features just one aspect of the process.

You’ll Learn

  • Approaches that address new customer expectations resulting from the pandemic

  • Examples of innovative business models that could be applied in your business.

  • A proven process for identifying market gaps, generating ideas and getting traction for new initiatives.

Click here to register through Eventbrite

ONLINE, Thursday, July 23 at 3 pm

Presented by: Jen Reiner, President, Align Ltd

Presenter Bio: Jen is a builder. Prior to starting Align, she was a leader on the founding team of a first-of-its-kind start-up university. There she developed and launched new programs and recruited the college’s very first customers, with little more than a grand vision to show first customers. Over the years, she worked closely with business leaders through workforce initiatives and applied technical centers. She’s experienced the challenge of launching new services in a highly competitive, mature market. Later, she led the Commonwealth of PA’s Office of Transformation & Innovation, where she worked closely with the senior-most executives to gain support for and implement innovative new government initiatives. Colleagues and clients appreciate Jen’s ability to think creatively and strategically while staying focused and persistent on ‘getting it done.’ Jen teaches a graduate course and provides training in entrepreneurship, innovation, and leadership.


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May 20

How to Rework Your Business

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July 29

How to Prototype New Products and Services